@JgraoThe pitch for Cécred, per Beyoncé: a line built to fix real problems and work so well that even folks who can't stand her music still reach for it. Her words, basically: because it works, haaaa.

@JgraoThe pitch for Cécred, per Beyoncé: a line built to fix real problems and work so well that even folks who can't stand her music still reach for it. Her words, basically: because it works, haaaa.