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According to The Sun, Lisa reportedly earned an estimated £9 million during the 2026 FIFA World Cup via performances and significant brand endorsements. The publication stated the tournament exposed Lisa to mainstream sports audiences, broadening her international appeal and boosting her value to global brands. "The World Cup amplifies Lisa’s already enormous global appeal and introduces her to mainstream sports audiences, increasing her value to international brands," the outlet added. Lisa's earnings placed her behind David Beckham (£19 million), Shakira (£15 million), Justin Bieber (£12 million), and Timothée Chalamet (£12 million). The report also mentioned that Lisa and Blackpink contributed to drawing one of the music world's most dedicated fanbases to the World Cup. This was accomplished through endorsement deals with major global sponsors aimed at mainstream sports fans, alongside performances at various events associated with the tournament. Her earnings amounted to £9 million (GBP) or $12.1 million (USD). #Lisa
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