Rogers Jamie@rogers_jamie

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Practical Magic 2 box office results

The WB curse really made even SandraBullock sweat, as PracticalMagic2 ends up heavily frontloaded and 10M below industry projections, but still grossed almost 3x 1998 PracticalMagic’s entire 13.1M 3-day weekend at US BoxOffice! The spooky comedy sequel also starring NicoleKidman grossed solid 30M on 3-day Opening weekend (vs#MeanGirls’ 28.6M, TheLostCity’s 30.4M, WutheringHeights’ 32.8M, TheProposal’s 33.6M, JungleCruise’s 35M) Way below industry’s 40M-50M projections, but still strong for the genre - and definitely stronger considering the original’s performance back in the day. And still one of the biggest debuts in both actresses’ careers.

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Rogers Jamie@rogers_jamie

Segui

Practical Magic 2 box office results

The WB curse really made even SandraBullock sweat, as PracticalMagic2 ends up heavily frontloaded and 10M below industry projections, but still grossed almost 3x 1998 PracticalMagic’s entire 13.1M 3-day weekend at US BoxOffice! The spooky comedy sequel also starring NicoleKidman grossed solid 30M on 3-day Opening weekend (vs#MeanGirls’ 28.6M, TheLostCity’s 30.4M, WutheringHeights’ 32.8M, TheProposal’s 33.6M, JungleCruise’s 35M) Way below industry’s 40M-50M projections, but still strong for the genre - and definitely stronger considering the original’s performance back in the day. And still one of the biggest debuts in both actresses’ careers.

4d